client :: 2hip bikes
role :: concept development + designer + animator
sound :: flaming lips / free radicals
software :: after effects
:: PROCESS ::
2hip Bikes was releasing a complete history of the company on their website and needed a commercial to throw around the internet. This project was difficult solely because 2hip Bikes has been around since 1983. Lots of history between then and now.
Below is a great photo of ronw, in his element, posting up with a street vendor, to show the world he's not another corporate bike company. He's keepin' it real. //
There were hundreds of pictures to go through but only a few were chosen for this commercial. After choosing an image it was brought into photoshop and layered for paralaxing (animation). //